1. Design and Build Quality: The iPhone X represents a significant departure from Apple's traditional design language, and it will need to impress consumers with its premium feel and stylish appearance. The build quality will also be important, as users expect Apple products to be durable and long-lasting.
2. OLED Display: The iPhone X features an all-new OLED display, which offers significant improvements in terms of colour accuracy, contrast, and brightness. Apple will need to ensure that the display lives up to expectations and provides users with a truly immersive viewing experience.
3. Face ID: Face ID is Apple's new biometric authentication system, which uses facial recognition to unlock the device and authenticate payments. Apple will need to demonstrate that Face ID is both secure and convenient, as users will be relying on it for everyday tasks.
4. Augmented Reality (AR): The iPhone X is the first Apple device to support AR, and Apple will need to showcase how this technology can enhance the user experience. This could include developing AR apps and games that take advantage of the iPhone X's advanced sensors and processing power.
5. Camera: The iPhone X features a new dual-lens rear camera system, which promises to deliver significant improvements in photo and video quality. Apple will need to ensure that the camera lives up to the high standards set by previous iPhones.
6. Performance: The iPhone X is powered by Apple's new A11 Bionic chip, which promises to deliver significant improvements in performance and efficiency. Apple will need to demonstrate that the iPhone X is capable of handling even the most demanding tasks without any lag or slowdown.
7. Battery Life: Battery life is always a concern for smartphone users, and the iPhone X will need to offer a battery that can last through a full day of use. Apple will need to optimise the device's power consumption and provide users with efficient charging options.
Overall, Apple will need to deliver a device that meets or exceeds the expectations of consumers and critics in order to live up to the hype for the iPhone X.
