- Increased purchase intentions A survey by Cone Communications found that 85% of consumers would be more likely to buy a product or service from a company that supports a cause that they care about.
- Higher willingness to pay: Consumers are willing to pay more for products and services from companies that are socially responsible. A study by Nielsen found that 50% of consumers are willing to pay a premium of up to 10% more for products and services from companies that are committed to environmental sustainability.
- Improved brand loyalty: CSR can help build brand loyalty and customer retention. A study by Cone Communications found that 71% of consumers believe that it is important for a company to support social and environmental causes.
- Positive word-of-mouth: CSR can generate positive word-of-mouth and increase referrals. A study by the University of Maryland found that consumers are more likely to recommend companies that are socially responsible to friends and family.
