In order to succeed in a foreign market, it is essential to build brand awareness and credibility with local customers. This can be done through a variety of marketing channels, such as advertising, public relations, and social media. However, one of the most effective ways to build brand awareness and credibility is to have a physical presence in the market. This allows customers to see and touch your products, and it also gives them the opportunity to interact with your company representatives.

2. To provide customer service and support.

When you have a physical presence in a foreign market, you are able to provide customer service and support to local customers. This is essential for building customer loyalty and trust. Customers want to know that they can get help if they have a problem with your product or service. By having a physical presence in the market, you can make it easy for customers to get the help they need.

3. To develop relationships with local businesses and organizations.

When you have a physical presence in a foreign market, you have the opportunity to develop relationships with local businesses and organizations. This can be beneficial for a number of reasons. For example, local businesses and organizations can help you to:

* Find suppliers and partners

* Promote your products and services

* Get involved in the local community

4. To gain a better understanding of the local market.

When you have a physical presence in a foreign market, you are able to gain a better understanding of the local market. This can be helpful for a number of reasons, such as:

* Identifying new opportunities

* Developing new products and services

* Pricing your products and services competitively

5. To reduce risk.

Having a physical presence in a foreign market can help to reduce risk. This is because it allows you to:

* Test the market before you make a major investment

* Get a better understanding of the local business environment

* Build relationships with local businesses and organizations

Overall, there are a number of reasons why born digital firms should have a physical presence in foreign markets. By having a physical presence, you can build brand awareness and credibility, provide customer service and support, develop relationships with local businesses and organizations, gain a better understanding of the local market, and reduce risk.