1. Reflection: The light bounces off the surface of the material. This is what allows us to see objects, as light reflects off them and into our eyes.

2. Absorption: The material absorbs the light energy, converting it into other forms of energy, such as heat. This is why dark-colored objects tend to get hotter in the sun.

3. Transmission: The light passes through the material. This is what allows us to see through transparent objects like glass or water.

It's important to note that these three things can happen simultaneously to varying degrees, depending on the properties of the material and the wavelength of the light. For example, glass can reflect some light, absorb some light, and transmit the rest.