The measurement for the force of gravity is called weight.

Here's why:

* Force of Gravity: This refers to the attractive force between any two objects with mass. The more mass an object has, the stronger its gravitational pull.

* Weight: This is the specific measurement of the force of gravity acting on an object's mass. It's usually expressed in units of Newtons (N).

So, while we often use "weight" informally to refer to how heavy something feels, it's actually the force of gravity acting on that object's mass.