Here's why:
* Prokaryotic means "before the nucleus." These cells do not have a membrane-bound nucleus to house their genetic material (DNA). Instead, their DNA is located in a region called the nucleoid, which is not enclosed by a membrane.
* Eukaryotic cells, like those found in plants, animals, fungi, and protists, do have a true nucleus.
So, while "lacking a nucleus" is a characteristic of bacteria cells, the more precise term to describe them is prokaryotic.