There isn't a specific word for the object of a sycophant's attention. However, here are some terms you could use:

* Patron: This is a common term for someone who is supported or protected by a sycophant.

* Target: This emphasizes the manipulative and often exploitative nature of the sycophant's behavior.

* Mark: Similar to "target," this implies the sycophant is trying to deceive or exploit the individual.

* Victim: This emphasizes the negative impact of the sycophant's behavior on the individual.

It's important to consider the context and the specific relationship between the sycophant and the person they are fawning over when choosing the most appropriate term.