Here's why:
* Waxing: The Moon's illumination increases daily, moving from a thin crescent to a full disk.
* Waning: The Moon's illumination decreases daily, moving from a full disk back to a thin crescent.
Think of it like a "waxing" candle getting bigger and brighter as the wax melts, and a "waning" candle getting smaller and dimmer as the wax burns away.