Here's why:
* High Temperature: The hottest stars emit light primarily in the blue part of the spectrum, hence the name "blue".
* High Luminosity: These stars are very bright because they are massive and burn their nuclear fuel at a much faster rate than smaller stars.
Blue giants are found in the upper left corner of the HR diagram. They are relatively rare, but very important in understanding stellar evolution. They represent a stage in the life of massive stars, where they have exhausted the hydrogen fuel in their core and are fusing heavier elements.