Here's why:
* Ursa Major is a much larger constellation than just the Big Dipper. It contains many more stars, but the seven that form the familiar dipper shape are the most prominent and easily recognizable.
* These seven stars are relatively close to Earth and are therefore very bright.
* The Big Dipper is a useful navigational tool because of its distinct shape and easy visibility. This is why it has become such a familiar and important part of our night sky.
So, the Big Dipper isn't a constellation itself, but rather a recognizable asterism (a pattern of stars) within the larger constellation of Ursa Major.