Central to the story is the annual San Juan fiesta. This festival, which is held in honor of the patron saint of the town, starts with a procession, followed by a mass and other festivities like singing, dancing, and eating. The streets are filled with stalls and vendors selling food and drinks, and there is a general sense of joy and celebration in the air.
The town is described as being a bustling place with a mixture of old and new buildings, narrow streets, and a mix of cultures and religions. The heat and the crowded streets create a distinct atmosphere that sets the stage for the events that unfold in the story.