There are many synonyms for "consumers," depending on the context. Here are a few examples:

General:

* Buyers

* Customers

* End-users

* Purchasers

* Patrons

* Clients

* Market (as a collective noun)

* Public

More specific:

* Shoppers (for goods)

* Subscribers (for services)

* Users (for digital products or services)

* Patients (for healthcare)

* Students (for education)

* Guests (for hospitality)

The best synonym for "consumers" will depend on the specific context of your writing or conversation.