Researchers have found that:

* Younger people are more likely to get their news from social media, while older people are more likely to get their news from traditional sources, such as newspapers and television.

* Men are more likely to read about politics and sports, while women are more likely to read about health and entertainment.

* People with higher levels of education are more likely to read news articles that are longer and more complex.

* Liberals are more likely to read news from sources that are aligned with their political views, while conservatives are more likely to read news from sources that are neutral or conservative-leaning.

In addition to these factors, people's online news preferences are also influenced by the design and usability of the news websites they visit.

Researchers have found that:

* People are more likely to click on news articles that have interesting headlines and images.

* People are more likely to read news articles that are easy to scan and understand.

* People are more likely to stay on news websites that are easy to navigate and use.

By understanding the factors that influence people's online news preferences, news organizations can create content and websites that are more likely to attract and engage readers.

Here are some tips for creating online news content that people will click on:

* Use interesting headlines and images.

* Write articles that are easy to scan and understand.

* Make sure your website is easy to navigate and use.

* Tailor your content to your target audience.

* Promote your content on social media and other online channels.

By following these tips, you can increase your chances of reaching a wider audience and building a loyal following of readers.