1. They evoke positive emotions. Ad heroes are often relatable and likable characters who we root for and want to see succeed. When we see an ad hero overcome a challenge or achieve their goals, we feel good about ourselves and the brand they represent.

2. They create a sense of familiarity and trust. When we see an ad hero multiple times, we start to feel like they are a friend. This trust can lead to increased brand loyalty and a willingness to purchase from the brand.

3. They give us something to aspire to. Ad heroes can inspire us to be our best selves. They show us what is possible and motivate us to reach for our goals.

4. They connect us to our values. Ad heroes often embody our values and beliefs. When we see an ad hero stand up for what they believe in, it reinforces our own values and makes us feel more connected to the brand.

5. They make advertising entertaining. Let's face it, most advertising is not very exciting. But ad heroes can make advertising fun and engaging. They bring stories and humor to life and make us want to watch their ads.

Here are some examples of ad heroes who have been particularly effective in moving us and connecting us to their brands:

* Nike's Colin Kaepernick: Kaepernick's ad for Nike, which aired during the 2018 NFL season, was a powerful statement against racial injustice. The ad sparked controversy, but it also resonated with many consumers who saw Kaepernick as a hero for standing up for what he believed in.

* Apple's "Think Different" campaign: Apple's "Think Different" campaign, which ran from 1997 to 2002, featured a series of ads that celebrated the lives and achievements of creative thinkers and innovators. The campaign was inspirational and helped Apple to connect with consumers who shared its values of innovation and creativity.

* Dove's "Real Beauty" campaign: Dove's "Real Beauty" campaign, which launched in 2004, challenged traditional beauty standards by featuring real women of all shapes, sizes, and colors. The campaign was a success and helped Dove to connect with consumers who felt that they were finally being represented in advertising.

* Old Spice's "The Man Your Man Could Smell Like" campaign: Old Spice's "The Man Your Man Could Smell Like" campaign, which launched in 2010, featured a series of humorous and attention-grabbing ads starring actor Isaiah Mustafa. The campaign was a hit and helped Old Spice to connect with a younger generation of consumers.

Ad heroes are a powerful tool for brands to connect with consumers. By creating relatable and likable characters who embody our values and aspirations, brands can build trust, loyalty, and sales.