Research has shown that the way media outlets depict firearms and firearm violence affects public perception and discourse surrounding these issues. This study examines how reports of community firearm violence are framed on local television news in Philadelphia. We analyzed a sample of 50 news reports from six local stations and identified several thematic trends and framing strategies. The results revealed a focus on individual motivations and personal tragedies without addressing systemic factors and structural inequalities that contribute to firearm violence in the city. The tendency to center sensational aspects and the lack of diverse perspectives limited the potential for informing comprehensive responses to address this pressing public health concern effectively.