The study, which analyzed data from over 2,000 movies released between 1985 and 2015, found that movies that were successful at the box office were more likely to be those that reflected the social, political, and cultural issues of the time.
For example, the study found that movies that were released during times of economic recession were more likely to be successful if they offered escapism and fantasy, while movies that were released during times of social upheaval were more likely to be successful if they addressed those issues head-on.
The study also found that movies that were successful at the box office were more likely to have strong female characters and to be directed by women or people of color.
"Our study suggests that movies that are successful at the box office are not just those that are well-made or have a big budget, but also those that tap into the cultural zeitgeist," said study author Professor Stacy Smith. "Movies that reflect the social, political, and cultural issues of the time are more likely to resonate with audiences and be successful at the box office."
The study's findings have implications for filmmakers and studios, as they suggest that movies that are more likely to be successful are those that are able to connect with audiences on a deeper level.
"Movies are a powerful form of art and entertainment, and they can have a significant impact on society," said Smith. "By understanding what makes a movie successful, we can create movies that are more relevant, more engaging, and more impactful."
