Here's why:
* Surface composition: The Moon's surface is covered in dust and rocks, which are relatively dark and absorbent.
* Angle of incidence: The angle at which sunlight hits the Moon's surface affects how much light is reflected. Light hitting at a more direct angle is more likely to be reflected.
The 7% figure is an average. Different parts of the Moon reflect light differently. The dark, flat areas called maria reflect less light than the brighter highlands.