The measure of the pull of gravity on an object is called weight.

Here's why:

* Gravity is the force of attraction between any two objects with mass. The more massive the objects, the stronger the gravitational pull.

* Weight is the force of gravity acting on an object's mass. It's measured in units like Newtons (N) or pounds (lbs).

So, while gravity is the force itself, weight is the specific measurement of how strongly gravity pulls on a particular object.