Examples:
Acceleration: If a car starts from rest and accelerates to 60 mph in 10 seconds, its average acceleration is:
$$a = \frac{\Delta v}{\Delta t} = \frac{60 \text{ mph} - 0 \text{ mph}}{10 \text{ s}} = +6 \text{ mph/s}$$
The acceleration is positive because the car is increasing its speed.
Deceleration: If the car then brakes and comes to a stop in 5 seconds, its average deceleration is:
$$a = \frac{\Delta v}{\Delta t} = \frac{0 \text{ mph} - 60 \text{ mph}}{5 \text{ s}} = -12 \text{ mph/s}$$
The deceleration is negative because the car is decreasing its speed.