The technology, called emotion AI, analyses viewers’ facial expressions and other physiological responses to gauge their emotional reactions in real time as they watch a video clip or a movie. This information is then used to predict how the audience will respond to the entire production and identify any areas that need improvement.
Emotion AI technology has been used by several major Hollywood studios, including Sony Pictures and Warner Bros, and streaming services such as Netflix and Amazon Prime Video. It is also used in the video game industry and by companies developing augmented and virtual reality experiences.
Emotion AI can provide valuable insights into how audiences react to different scenes, plot points, characters and even actors’ performances. This information can help studios make informed decisions about editing and revising their content to maximize viewer engagement and satisfaction.
