- Increased cognitive load: When a consumer is presented with a messy or disorganized environment, their brain has to work harder to process information and make decisions, such as what products to buy or how to navigate a website. This can lead to feelings of stress and anxiety, which can make it more difficult for them to focus and evaluate options effectively. Conversely, a simple and organized environment can reduce cognitive load and make it easier for consumers to make decisions.

- Negative emotions: Messiness can also evoke negative emotions, such as disgust, annoyance, or frustration, which can influence consumer preferences. For example, a messy store or website can make consumers feel less inclined to shop there or interact with the brand. Conversely, a clean and organized environment can create a more positive and inviting atmosphere, which can make consumers more likely to engage with the brand and purchase products.

- Perceived value: Messiness can also impact the perceived value of products or services. When a product or service is presented in a messy or disorganized way, it can give the impression that it is of lower quality or less valuable than a similar product or service that is presented in a simple and organized way. This can influence consumer preferences, as consumers are often more likely to purchase products or services that they perceive to be of higher value.

- Trust: Messiness can also affect consumer trust. When a company or organization presents itself in a messy or disorganized way, it can give the impression that it is unprofessional or untrustworthy, which can make consumers less likely to do business with them. In contrast, a simple and organized presence can instill confidence and trust, making consumers more likely to engage with the brand and purchase products.