Snapchat does not play nice with its most popular users because the company's strategy is focused on organic growth and user engagement, rather than catering to a small group of influencers. Snapchat's algorithm prioritizes content from friends and family over content from celebrities or influencers, which helps to create a more personal and authentic experience for users. Additionally, Snapchat's ephemeral nature discourages users from spending excessive time on the platform, which encourages users to engage with content in a more real-time and spontaneous manner.