The value of nature can not simply be counted by the number of selfies taken in natural environments. Nature has intrinsic worth that goes beyond its aesthetic appeal and touristic value. Nature provides essential ecosystem services that sustain human life, such as clean air, water, food, and regulation of climate. Moreover, nature holds immense cultural, spiritual, and educational significance for people around the world. Assigning monetary value to nature through the number of selfies taken risks undervaluing its true worth and overlooks its crucial ecological and societal contributions.