Here's why:
* Albedo is the measure of how much light a surface reflects. A high albedo means a surface reflects a lot of light, while a low albedo means it absorbs more light.
* Fresh snow has an albedo of around 80-90%, meaning it reflects 80-90% of the sunlight that hits it.
* Other materials with high albedos include clouds (60-90%), sea ice (50-70%), and sand (20-40%).
It's important to note that albedo can vary depending on factors like the angle of the sun, the age of the snow, and the presence of impurities.