Here's why:
* Lines of longitude are imaginary lines that run from the North Pole to the South Pole, passing through all points of equal longitude.
* The Prime Meridian is the zero-degree line of longitude, and all other lines of longitude are measured east or west of it.
* Lines of latitude run east to west, parallel to the equator, and measure distances north or south of the equator.
So, while lines of longitude run north-south, they are measured in degrees east or west of the Prime Meridian, which is why they are used to determine locations on the Earth in an east-west direction.