1. Historical Connection: The very first magnets were discovered in a region called Magnesia in ancient Greece. This led to the use of "magnetic" to describe the phenomenon. Magnets naturally align themselves with the Earth's magnetic field, and the end pointing towards the Earth's geographic North Pole was labeled "North". The opposite end, pointing towards the Earth's South Pole, was labeled "South".
2. A Natural Duality: Magnets have an inherent "duality". Like charges repel, and opposite charges attract. The poles of a magnet behave the same way. Using "North" and "South" allows us to easily visualize this concept and remember that like poles repel and opposite poles attract.
Important Note: While we call them "North" and "South" poles, it's important to remember that a magnet's "North Pole" is actually attracted to the Earth's geographic North Pole (which is actually a magnetic South Pole). This can be confusing, but it's a consequence of how the Earth's magnetic field is aligned.
So, while we could use "East" and "West" or any other labels, "North" and "South" are well-established and help us understand the fundamental duality and behavior of magnets in relation to the Earth's magnetic field.