Verizon was the exclusive U.S. carrier for the iPhone for four years, from 2007 to 2011. During that time, the company saw its subscriber base grow by 35 million, while its average revenue per user (ARPU) increased by 17%.
However, it's not clear how much of this growth and ARPU increase was due to the iPhone. Verizon was also in the midst of a major marketing push during this time, and it was also the only carrier offering 4G LTE service.
In addition, Verizon's iPhone exclusivity ended in 2011, and the company has continued to grow its subscriber base and ARPU since then. In the four years since the iPhone's exclusivity ended, Verizon has added 20 million subscribers and its ARPU has increased by 12%.
So, while the iPhone was certainly a big win for Verizon, it's not clear how much of the company's success can be attributed to that one device.
Here are some other factors that may have contributed to Verizon's growth:
* The overall growth of the smartphone market. The smartphone market has grown exponentially over the past decade, and Verizon has been a major beneficiary of this growth.
* Verizon's aggressive marketing. Verizon has spent billions of dollars on marketing over the past decade, and this marketing has helped the company to attract new customers and retain existing ones.
* Verizon's strong network. Verizon has one of the best wireless networks in the United States, and this network has been a key factor in the company's success.
So, while the iPhone was certainly a big win for Verizon, it's important to remember that there are many other factors that have contributed to the company's success.
