Nielsen, a leading global provider of information and measurement, announced a new partnership with Twitter to measure the social media buzz around TV shows. The partnership will combine Nielsen's TV ratings with Twitter's social data to create a more comprehensive understanding of how audiences are engaging with TV content.

"This partnership with Twitter will give us a unique perspective on how social media is influencing the TV landscape," said Megan Clarken, Nielsen's EVP of Product Leadership. "By combining our data, we will be able to provide our clients with a more holistic view of how audiences are engaging with TV content, and how social media is driving that engagement."

Nielsen will collect Twitter data on a daily basis, including the number of tweets about a particular TV show, the sentiment of those tweets, and the number of impressions generated by those tweets. Nielsen will then combine this data with its own TV ratings to create a more complete picture of how audiences are engaging with TV content.

"We are excited to be working with Nielsen to bring our social data to the world of TV measurement," said Chloe Sladden, Twitter's Head of Global Business Development. "This partnership will allow us to provide Nielsen with unique insights into how people are talking about TV shows on Twitter, and how that conversation is driving viewership."

The partnership between Nielsen and Twitter is a significant development in the TV industry. By combining their data, the two companies will be able to provide advertisers and broadcasters with a more comprehensive understanding of how audiences are engaging with TV content. This information will be invaluable in helping broadcasters to create more engaging content and in helping advertisers to reach their target audiences.