* Seek information from a variety of sources. This can include reading reviews, talking to friends and family, and visiting the store to inspect the product in person.

* Rely on heuristics and rules of thumb. These are mental shortcuts that help consumers make quick decisions without having to process all of the available information. For example, a consumer might use the rule of thumb that the more expensive a product is, the better it is.

* Are more susceptible to persuasion. This is because they have less experience with products and are more likely to be swayed by marketing claims.

Expert consumers

* Have a lot of experience with products. This means that they are more familiar with the different features and benefits of products, and they are better able to judge which products are best for them.

* Are less likely to rely on heuristics and rules of thumb. This is because they have more experience with products and are able to make more informed decisions.

* Are less susceptible to persuasion. This is because they are more aware of marketing tactics and are less likely to be swayed by them.

However, it is important to note that even expert consumers can make mistakes. They may not always have access to all of the information they need, and they may sometimes be swayed by marketing claims. This is why it is important for consumers to be aware of the different ways that they can increase their knowledge about products, and to use this knowledge to make informed decisions.