Apple is expected to hold an event on September 7 to unveil its new iPhone, according to a report from Bloomberg. The event will reportedly take place at Apple's headquarters in Cupertino, California, and will be livestreamed for those who are not able to attend in person.

The new iPhone is expected to feature a number of upgrades over the current model, including a new design, improved camera, and faster processor. The new phone is also rumored to come in three different sizes, including a 5.8-inch, 6.1-inch, and 6.5-inch model.

In addition to the new iPhone, Apple is also expected to unveil new Apple Watch models and a new iPad Pro at the event. The new Apple Watch models are rumored to feature larger screens and improved health tracking capabilities, while the new iPad Pro is rumored to come with a new design and a faster processor.

Apple is also expected to announce the release date and pricing for its new streaming service, Apple TV+, at the event. Apple TV+ will reportedly offer a variety of original content, including movies, TV shows, and documentaries.

The event will be a major opportunity for Apple to showcase its latest products and services. Apple is hoping to build anticipation for the event by keeping details of the new products and services under wraps until the event itself.