A new study has found that people are less likely to complete a purchase on their mobile devices than on their desktops or laptops.
The study, conducted by Baymard Institute, found that the average checkout abandonment rate for mobile devices is 85.6%, compared to 69.5% for desktops and laptops.
There are a number of reasons why people are more likely to abandon their carts on mobile devices. One reason is that it is more difficult to type in information on a mobile device, especially if you are using a small screen. Another reason is that mobile devices are more likely to be used for browsing than for purchasing.
If you are looking to increase your mobile conversion rates, there are a few things you can do:
* Make it easy for people to type in information. Use large, easy-to-read fonts and make sure that the form fields are large enough to tap.
* Offer multiple payment options. Some people prefer to pay with their credit cards, while others prefer to use PayPal or Apple Pay.
* Make sure your website is mobile-friendly. Your website should be easy to navigate and read on a mobile device.
* Offer free shipping. This is a great way to encourage people to complete their purchases.
By following these tips, you can increase your mobile conversion rates and make it easier for people to buy from your website.
Here are some additional tips for increasing your mobile conversion rates:
* Use a clear and concise call to action. Make sure it's easy for people to see what they need to do to complete their purchase.
* Offer incentives for people to complete their purchases. This could include discounts, free shipping, or other rewards.
* Personalize the checkout experience. Use the customer's name and other personal information to make them feel more connected to your brand.
* Optimize your website for speed. People are more likely to abandon their carts if your website is slow to load.
* Test your checkout process regularly. Make sure it is working properly and that there are no errors.
By following these tips, you can create a mobile checkout experience that is easy to use and encourages people to complete their purchases.
