One of the key ways Facebook is trying to encourage users to tune into shows on the social network is through its "Watch" tab, which launched in 2018. The Watch tab is designed to be a one-stop shop for live and recorded video on Facebook, and it features a variety of content, including original shows, live events, and user-generated videos.
Facebook is also investing in exclusive content to try to attract viewers to its platform. In 2019, it signed deals with several major media companies, including CNN, Fox, and Discovery, to produce original shows for Facebook Watch. These shows include news programs, reality TV, and sports coverage.
In addition to original content, Facebook is also hoping to attract viewers with live events. The social network has been broadcasting live events for some time, but it is now investing more heavily in this area. In 2019, it broadcast a number of high-profile events, including the Super Bowl, the World Cup, and the Grammy Awards.
Facebook is also making it easier for users to find and watch live video. The social network has been improving its search and discovery features, and it is also testing a new feature that will allow users to subscribe to their favorite shows and get notifications when they are live.
Facebook's push into live video is still in its early stages, but the social network is making a significant investment in this area. It remains to be seen whether Facebook can successfully compete with established streaming services, but it has the potential to reach a large audience of users with its live video offering.
