A new study from the University of Texas at Austin has found that the type of flooring in a store can have a significant impact on how consumers make purchase decisions. The study, which was published in the journal "Marketing Science," found that consumers are more likely to purchase items when they are displayed on a hard surface, such as tile or wood, than when they are displayed on a soft surface, such as carpet.
The researchers believe that this is because hard surfaces create a more "stimulating" environment, which leads consumers to be more attentive to the products on display. In contrast, soft surfaces create a more "relaxing" environment, which leads consumers to be less attentive to the products on display.
The study has implications for retailers who want to increase sales. By choosing the right type of flooring, retailers can create an environment that is more conducive to shopping and make it more likely that consumers will make a purchase.
Key findings of the study:
* Consumers are more likely to purchase items when they are displayed on a hard surface, such as tile or wood, than when they are displayed on a soft surface, such as carpet.
* This is because hard surfaces create a more "stimulating" environment, which leads consumers to be more attentive to the products on display.
* In contrast, soft surfaces create a more "relaxing" environment, which leads consumers to be less attentive to the products on display.
* The study has implications for retailers who want to increase sales. By choosing the right type of flooring, retailers can create an environment that is more conducive to shopping and make it more likely that consumers will make a purchase.
Additional tips for retailers on how to use flooring to increase sales:
* Use hard surfaces in areas where you want to draw attention to specific products.
* Use soft surfaces in areas where you want to create a more relaxing atmosphere.
* Consider the color and pattern of your flooring. Flooring can make a statement and set the tone for your store.
* Keep your flooring clean and well-maintained. Dirty or damaged flooring can turn off customers.
