Nielsen, a leading global provider of information and measurement, announced a new partnership with Twitter to measure the social media buzz around TV shows. The partnership will combine Nielsen's TV ratings with Twitter's social data to create a more comprehensive understanding of how audiences are engaging with TV content.

"This partnership with Twitter will allow us to provide our clients with a deeper understanding of how audiences are interacting with TV content, and how social media is influencing TV viewership," said Megan Clarken, Nielsen's SVP of Product Leadership. "We're excited to bring this new level of insight to the market."

The partnership will allow Nielsen to measure the volume, sentiment, and reach of social media posts about TV shows. This data will be combined with Nielsen's TV ratings to provide a holistic view of how audiences are engaging with TV content.

"We're thrilled to be working with Nielsen to provide their clients with valuable insights about how audiences are engaging with TV content on Twitter," said Chloe Sladden, Twitter's Head of Global Agency Business Development. "This partnership is a natural fit, as Nielsen is the leader in TV measurement and Twitter is the go-to platform for real-time social media conversations about TV."

The partnership is expected to launch in early 2023.