Here's why:

* Dendrites: These are branched extensions of the neuron that receive signals from other neurons or sensory receptors. These signals are in the form of electrical impulses or chemical neurotransmitters.

* Axon: This is a single, long extension of the neuron that carries signals away from the cell body to other neurons, muscles, or glands.

So, the flow of information in a neuron is generally:

1. Dendrites receive the impulse.

2. The impulse travels towards the cell body.

3. The impulse is integrated in the cell body.

4. The impulse is transmitted down the axon to its target.