Inserting specific genetic material into the genome of another organism is called genetic engineering, specifically transgenesis or gene insertion.

Here's a breakdown:

* Genetic engineering is a broad term that encompasses any manipulation of an organism's genetic material.

* Transgenesis specifically refers to the transfer of genetic material from one organism to another, resulting in the recipient organism expressing the introduced gene.

* Gene insertion is the process of adding new genetic material to the genome of an organism.

These terms are often used interchangeably, but the specific term used may depend on the context and the specific technique employed.