The fibers that carry impulses toward the neuron cell body are called dendrites.

Here's a breakdown:

* Dendrites: These are branched, tree-like structures that receive signals from other neurons or sensory receptors. They act like antennas, picking up information and transmitting it to the cell body.

* Axon: This is a single, long, slender projection that carries signals away from the cell body to other neurons, muscles, or glands.

Think of the neuron like a communication system. The dendrites are the "receivers" gathering information, while the axon is the "transmitter" sending the signal onwards.