A recent study has found that sports partnerships with not-for-profits often fail to deliver the expected benefits. The study, conducted by researchers at the University of California, Berkeley, found that these partnerships often lack clear goals, have poor communication and coordination, and fail to measure their impact.

The study analyzed 50 sports partnerships between professional sports teams and not-for-profit organizations. The researchers found that only 20% of the partnerships had achieved their stated goals. The most common reasons for failure were:

* Lack of clear goals: Many of the partnerships did not have clear goals or objectives. This made it difficult to measure their impact and determine whether they were successful.

* Poor communication and coordination: There was often poor communication and coordination between the sports teams and the not-for-profit organizations. This made it difficult to collaborate effectively and achieve the desired results.

* Failure to measure impact: Most of the partnerships did not measure their impact. This made it impossible to determine whether they were actually making a difference.

The researchers also found that the most successful partnerships were those that had clear goals, strong communication and coordination, and a plan for measuring impact.

Conclusion

The study's findings suggest that sports partnerships with not-for-profits can be a valuable tool for social good, but that they need to be carefully planned and executed in order to be successful. By setting clear goals, establishing strong communication and coordination, and measuring impact, sports teams and not-for-profits can create partnerships that make a real difference in their communities.