Here's why:

* Earth's Rotation: The Earth rotates on its axis from west to east. This means that as the Earth spins, the stars appear to move across the sky from east to west.

* Perspective: When you face west, the east is behind you. So, stars rising in the east will appear to set in the north.

Think of it like this: if you're facing a clock, and the hour hand is moving clockwise, the "12" is where it starts and the "3" is where it sets.