The sun doesn't "face" a specific direction, but it rises in the east and sets in the west due to the Earth's rotation.

Here's why:

* Earth's Rotation: The Earth rotates on its axis from west to east. This means that as the Earth spins, different parts of the planet face the sun.

* Sunrise and Sunset: As the Earth turns, the side facing the sun experiences daylight (sunrise). As the Earth continues to rotate, the sun appears to move across the sky until it sets on the opposite side.

Important Note: This is a simplified explanation. The exact direction of sunrise and sunset varies slightly depending on your location on Earth and the time of year.