* Distance: The Sun is much closer to us than Rigel. The Sun is only 1 astronomical unit (AU) away, while Rigel is about 863 light-years away. The intensity of light decreases rapidly with distance, so even though Rigel is a much more powerful star, its light is significantly weakened by the vast distance.
* Luminosity: Rigel is indeed a very luminous star, but the Sun is still quite luminous. Rigel's luminosity is about 120,000 times greater than the Sun's, but that difference is outweighed by the enormous distance difference.
* Our Perspective: We experience the Sun directly, bathing in its light, while Rigel is just a distant point of light in the sky. This makes the Sun seem much brighter to us.
Think of it this way: Imagine a light bulb in your room. It's bright because you are close to it. Now imagine a powerful searchlight miles away. It's actually much more powerful than the light bulb, but from our distance, it only appears as a dim dot.
The same principle applies to the Sun and Rigel. Even though Rigel is a vastly more powerful star, its immense distance makes it appear much dimmer than our comparatively less powerful but much closer Sun.