Humorous:
* "Pluto: We're small, but mighty!"
* "Pluto: Dwarfing the competition in cuteness."
* "Pluto: It's not about size, it's about heart (and icy plains)."
* "Pluto: Proving that size doesn't matter... in space."
* "Pluto: The underdog of the solar system!"
Inspiring:
* "Pluto: Beyond the edges, beyond the doubt."
* "Pluto: A world of wonder, waiting to be explored."
* "Pluto: Never underestimate the power of small things."
* "Pluto: Proving that anything is possible, even in the darkest corners of space."
Playful:
* "Pluto: Don't let the name fool you, it's a real planet."
* "Pluto: We're just getting started!"
* "Pluto: It's not a planet, it's a world."
* "Pluto: The most interesting dwarf you'll ever meet."
Bonus:
* "Pluto: It's not a dwarf, it's a king!" (Playing on the name's association with the Roman god of the underworld)
Ultimately, the best catchphrase depends on the tone and message you want to convey. I hope these ideas give you a good starting point!