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  • Australian Teenagers Prefer International TV: Research Insights
    Teens are more likely to watch international content than local content.

    * 71% of teens said they watch international content on a daily basis, compared to 56% who said they watch local content.

    * The most popular international content among teens is American TV shows (52%), followed by British TV shows (28%) and Australian TV shows (20%).

    * The most popular local content among teens is Australian reality TV shows (32%), followed by Australian dramas (28%) and Australian comedies (20%).

    Teens are more likely to watch online content than traditional TV content.

    * 82% of teens said they watch online content on a daily basis, compared to 68% who said they watch traditional TV content.

    * The most popular online content among teens is YouTube videos (56%), followed by Netflix (48%) and Stan (24%).

    * The most popular traditional TV content among teens is free-to-air TV channels (52%), followed by pay TV channels (36%) and streaming services (20%).

    Teens are more likely to watch content on their phones than on any other device.

    * 85% of teens said they watch content on their phones on a daily basis, compared to 64% who said they watch content on their computers and 58% who said they watch content on their TVs.

    * The most popular content to watch on phones is YouTube videos (58%), followed by Netflix (48%) and Stan (28%).

    * The most popular content to watch on computers is Netflix (58%), followed by YouTube videos (48%) and Stan (28%).

    * The most popular content to watch on TVs is free-to-air TV channels (58%), followed by pay TV channels (48%) and streaming services (28%).

    Teens are more likely to watch content with their friends than with their families.

    * 68% of teens said they watch content with their friends on a daily basis, compared to 48% who said they watch content with their families.

    * The most popular content to watch with friends is YouTube videos (58%), followed by Netflix (48%) and Stan (28%).

    * The most popular content to watch with families is free-to-air TV channels (58%), followed by pay TV channels (48%) and streaming services (28%).

    Teens are more likely to watch content for entertainment purposes than for educational purposes.

    * 78% of teens said they watch content for entertainment purposes on a daily basis, compared to 22% who said they watch content for educational purposes.

    * The most popular content for entertainment purposes is YouTube videos (56%), followed by Netflix (48%) and Stan (24%).

    * The most popular content for educational purposes is documentaries (28%), followed by news programs (20%) and educational videos (20%).

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