- Australian teenagers are increasingly turning away from local TV in favor of online streaming services and social media.
- The top reasons for not watching local TV include a lack of relevant content, too many ads, and a preference for watching content on demand.
- Teenagers are more likely to watch local TV if it is available on streaming services or if it is more interactive.
- Teenagers are still interested in watching news and current affairs, but they prefer to get this information from online sources or social media.
- Teenagers are more likely to watch local TV if it is relevant to their lives and if it reflects their interests.
Implications for the Australian television industry:
- The Australian television industry needs to do more to engage with teenagers if it wants to remain relevant.
- Local TV broadcasters need to create more content that is relevant to teenagers and make it available on streaming services.
- Local TV broadcasters need to find ways to make their content more interactive and engaging.
- Local TV broadcasters need to partner with social media platforms to reach teenagers more effectively.
- Local TV broadcasters need to invest in research to better understand the needs and interests of teenagers.