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  • Australia's Teens & TV: How Streaming is Reshaping Viewing Habits
    Key findings from the study:

    - Australian teenagers are increasingly turning away from local TV in favor of online streaming services and social media.

    - The top reasons for not watching local TV include a lack of relevant content, too many ads, and a preference for watching content on demand.

    - Teenagers are more likely to watch local TV if it is available on streaming services or if it is more interactive.

    - Teenagers are still interested in watching news and current affairs, but they prefer to get this information from online sources or social media.

    - Teenagers are more likely to watch local TV if it is relevant to their lives and if it reflects their interests.

    Implications for the Australian television industry:

    - The Australian television industry needs to do more to engage with teenagers if it wants to remain relevant.

    - Local TV broadcasters need to create more content that is relevant to teenagers and make it available on streaming services.

    - Local TV broadcasters need to find ways to make their content more interactive and engaging.

    - Local TV broadcasters need to partner with social media platforms to reach teenagers more effectively.

    - Local TV broadcasters need to invest in research to better understand the needs and interests of teenagers.

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